Vietnam’s E-Commerce Boom 2025: Export Growth through Digital Platforms

Vietnam’s booming e-commerce sector is driving new export opportunities in 2025. The e-commerce market is projected to reach $43 billion by year-end, fueled by increasing internet penetration, widespread mobile device use, and a rising middle-class consumer base.

Popular platforms like Shopee, Tiki, Lazada, and Sendo enable nearly 400,000 Vietnamese sellers to reach buyers across Southeast Asia, including Malaysia, Singapore, the Philippines, Thailand, and Taiwan. E-commerce lowers traditional export barriers, allowing small and medium enterprises to compete globally with greater ease.

Challenges remain, including ensuring product quality, meeting international regulatory standards, and optimizing supply chain logistics. The Vietnamese government supports this digital export growth by promoting digital literacy, investing in logistics infrastructure, and crafting regulatory frameworks that foster innovation and consumer protection.